Each week we’ll feature one of our awesome club sponsors on this page, find out more about them and why they support Avalon.


Keith Root Building Services are a local, family-owned & run company that has been building & renovating homes on the Northern Beaches for the last 35 years. They great pride in delivering a customer experience that not only exceeds expectations, but ultimately changes the way that their clients live.

The founder Keith grew up in a home located at Paradise Beach. When he & Chrissy married, they built the family home in Palm Beach and raised their three children Tony, Mat & Shelley there. Tony is now the Managing Director and Mat concentrates on running the job sites. Both Tony & Mat still live in Avalon with their families and Shelley is in Mona Vale.

Kayla & Cody (Tony & Linda’s 10 year-old twins) are both keen soccer players in the U11 division (Kayla in the U11 Diamonds & Cody in the U11 Wombats). Kayla is a veteran of 6 years having started out in U6s, while this is Cody’s second year. The firm are proud to be associated with ASC.

“As a volunteer-run “hub of the community”, the Avalon Soccer Club plays a critical role in bringing local families together with a focus not just on sport & recreation, but on the importance of service and volunteering within the local community.” Says Tony.

“Research tells us that communities that participate in sport & recreation develop strong social bonds, are safe places and the people who live in them are healthier and happier places. What’s not to love about that? Sponsoring a team is a small way to give back and support such an amazing club. Thank you Avalon Soccer Club!”


MCK is a multi-award winning architecture practice based in Surry Hills and Avalon. They specialise in bespoke design of high quality finish and detail that is responsive to context and client brief.

MCK has developed over the past two decades a knowledge and expertise in designing prestige buildings that has been awarded and acclaimed by the Australian Institute of Architects, the Institute of Interior Designers, and the Australian Design Council.


MCK have been supporting the club for a number of years, with the 2021 U13/2s – pipped 3-2 by St Augustine’s in their first game – the recipients of the firms support this season!


Surf Collective was born of the desire to help support and protect Australia’s grassroots surfing culture. Realising how much the industry had changed since his childhood in the 70’s – now dominated by multi-nationals and their mass-produced products – founder Mark Ranucci connected with a number of independent Aussie surf brands with the idea of giving them a greater voice by bringing them together via an online platform. Each brand in the Collective is proudly Australian owned, independent and produces quality products made with passion – products simply not found in the mainstream. And each has its own unique brand story.

 Their aim is to give these brands a platform to be found online by having them all being on the one online store www.surfcollective.com.au .

They have also run programs with Year 10 Business Studies students at Barrenjoey High School where the company have helped set up 4 small businesses in their time there over the last few years.

The company came on board as a team sponsor in 2020 and are back to support the U10 Lions this season! Ranucci is delighted to be back as a team sponsor.

“As a parent of kids that love playing in teams at Avalon Soccer Club we are super pleased to be able to be a sponsor of this great local club for the second year in a row.”

Keep your eye out for the Lions in 2021 and support local business Surf Collective by heading to their online store or their pop up shop in The Sneaky Grind cafe in Avalon.